Hi, I’m Prady Modukuru | Founder

Welcome.

I try to think deeply, bias towards action, and chase curiosity.

About me

objective

Explore what I’ve built, how I think, and why I wake up inspired.

BIO

I’m a 2x founder, ex-AI product manager at Microsoft Security Research + MSR, and computer engineer obsessed w/ networks of people + products.

I started tinkering as a kid and let my passion for building consume me. I minted myself as a computer engineer at Purdue University where I built + studied systems – dabbling in cryptography, psychology, and economics. Before startups, I helped incubate, launch, and scale AI-powered cybersecurity products at Microsoft impacting over 500M consumers + $1T worth of publicly traded companies – and became the youngest product leader in my org.

As a technologist, I love to build at the bleeding edge of technology. As a humanist, I’m driven to create simple, intuitive experiences. As an operator, I strive to build coalitions that create + scale impact.

Skills

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Product Strategy

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Product Wireframing

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User Research + Story Mapping

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Product Design*

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Data Driven Analysis

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Market Analysis + GTM

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Deal Making

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Sales*

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Team Building

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Leadership*

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*actively sharpening skill

product principles

Empower intentions
Foster community
Free attention
Think from first principles
Simplify artfully
Empower intentions >  hijack behavior
Foster community >  fabricate fomo
Free attention >  trap attention
Think from first principles >  reason by analogy
Brutally simplify >  over engineer

Resume & Work History

Mar 2023 - Present

sync. labs
[founder & CEO]

Building generative models to modify + synthesize humans in video.

[Currently on a mission to visually dub any video into any language in realtime.]

Mar 2023 - Present

sunya.xyz
[Founder & CEO]

A generative digital collectibles platform for e-commerce helping brands supercharge brand awareness, activate their communities, and go viral in web 2+3.

[launched, scaled, and killed by Meta ☠️ lesson: don't build businesses built on experimental features in big tech]

Jan 2022 - March 2023

sunya collective
[Cofounder & Product Builder]

Built + led a web3 product studio of 10x artists, engineers, and designers  exploring the intersection b/w fashion x web3.

[Tokenised + secured $500k+ of luxury products; built industry partnerships across a major diamond manufacturer, chip fabricator, design studio, web3 marketplace, and advisory board of seasoned operators.]

Nov 2020 - Jan 2022

Oneself
[Cofounder & Head of Product]

Designed + launched a social platform scaling behavioral health resources by building communities around practices attracting 5 providers + 850 patients.

[Thesis: in the face of exploding demand and diminishing supply of behavioral health resources, empowering peer support is critical to making preventative care accessible to all.]

Apr 2021 - Jul 2021

What If Ventures
[Venture Fellow]

Graduated from What If Ventures Fellowship program. Mental Health Startup 101 w/ strong community, culminating in a Demo Day with 300+ investors.

[Learned from seasoned startup operators, investors, policymakers, behavioral health professionals, and a cohort of exceptional founders shaping the future of behavioral healthcare.]

Aug 2018 - Apr 2021

Microsoft Security Research
[AI Product Manager]

Drove product vision, strategy, and execution for a cross-geo cybersecurity product team of engineers, researchers, data scientists, and designers – becoming the youngest product leader in my org.

[Incubated, launched, and scaled AI-powered products to protect enterprise customers in a violently evolving threat landscape.]

Mar 2020 - Sep 2020

Qknow
[Product Specialist]

Consulted w/ founding team to improve + scale company learning platform helping employees know more and teach others, simply.

[Built + launched new features to achieve strategic company goals; increased DAU 9% MoM, engagement by 19%, and retention by 7%; closed + onboarded three new customers; learned what it takes to close a sale + build customer trust.]

May 2017 - Aug 2017

Cisco
[Software Engineering Intern]

My org. faced a gnarly replatforming effort, so I built a full-stack debugging tool to identify API bottlenecks, resolve bugs, and reduce data discrepancies to within a 3% margin.

[Learned how early architecture decisions can make or break a product during scale.]

May 2016 - Aug 2016

GE Aviation
[Digital Technology Leadership Intern]

Engineers + analysts struggled with data discovery in our 8+ pb data lake, so I designed, built, and launched Sonar – a secure, simple to use data dictionary tool.

[Drove 50%+ MoM growth by evangelizing early users, launching a weekly product update newsletter, and mysteriously leaving Sonar stickers around the office. Won top intern of the class ⚡️]

May 2015 - Aug 2015

IBM
[Software Engineering Intern]

Built data masking, security, and recovery features for Talend, a test data management platform.

[Lived in my first + last cubicle.]

“Any sufficiently  advanced technology is indistinguishable from magic.”
-Arthur C. Clarke

Let’s create magic.

Portfolio

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 (Coming soon)

It’s funny how the things we make actually make us into who we are + who we’re meant to be. This is a collection of case studies on products / systems I’ve built over the years + what I've learned from each. They range from my professional life to side hustles + hackathons. Enjoy my journey.

Company

Skills

Project

Year